Newsroom

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Learn what people are saying about Caissa K12's work to recruit and retain students for public school districts across the country.

In the news

Leon schools may hire student recruitment firm — and there's 'no cost'

Caissa K12 expanding at Clark Tower

Houston-area school districts ramp up marketing, hire firms to win back students

Business booms for firm that recruits students as enrollment in school districts tanks nationwide

Orange County School District’s enrollment climbs after new partnership

Public School's Marketing Playbook to Compete With Private, Charter - Business Insider (1)

Inside the public school marketing playbook to keep its doors open

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Caissa K12 Works To Boost Public School Enrollment

Public Schools Try To Sell Themselves As More Students Use Vouchers

School districts hire consultants to recruit students as they face enrollment crisis: report

Education Expert speaks on President Trump's executive order

‘Much smaller:’ Trump cuts to Department of Education prompt questions

Majority of Parents Believe All Students, Regardless of Immigration Status, Should Have The Right to Attend School

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CEO of Caissa K12 discusses public education in Memphis

Public Education Expert Launches Nationwide Reform Tool

Caissa K12 Helps Public Schools Boost Enrollment and Secure $57 Million in Funding

Little Rock school enrollment ‘best in years,’ district official says - September 2024

Newark spends nearly $277,000 to attract charter school students as enrollment continues to rise - June 2024

Little Rock School District taps student recruitment firm - January 2024

Tension over media specialists' duties, good news on recruitment headline LRSD board meeting - Arkansas Times - August 2023

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As students left Indianapolis Public Schools, leaders paid COVID aid to a company to get them back - August 2023

Paterson NJ schools ready to start recruiting students from charters

March 2023

Districts considering 'headhunting' service to retain and recruit students

March 2021

Guest column by Adrian Bond of Caissa Public Strategy: Importance of clear objectives in dealing with crises. - Memphis Business Journal - August 2020

Survey Reveals Parents’ Top Concerns About Returning to School Since COVID-19 | K-12 Dive - June 2020

Caissa Public Strategy Officially Adds Research to Its Public-School Service Line - Feburary 2020

Duquesne, Pittsburgh districts go door-to-door to lure students back from charters - 2019

Case Studies

Inside the public school marketing playbook to keep its doors open

By Ayelet Sheffey, as seen in Business Insider Alfonso Duran for BI Public schools across the country are coming up with marketing strategies to boost enrollment. School administrators said a crucial part of their job is advertising what their school offers. It comes amid a declining enrollment trend in the public school system. When you open a new business, you don't just sit back and hope that people will show up. You advertise. You post on social media, tell your friends a