Urban-District Recruitment Campaign
Caissa Public Strategy recognizes that the best way to achieve its mission of recruiting students for public schools is to build relationships with the families. This strategy means we engage directly and communicate effectively with parents and students about school recruitment. Our ultimate goal is to boost your recruitment numbers and bring money back to your school.
This urban school district had lost 12,000 students in two years which is a loss of 84 million dollars to their budget.
Through target identification and grassroots engagement, Caissa recruited 2,446 students to the district from 2016-2018. In just two years, approximately 4,000 students were either recruited or retained within the district.
Board Member, Kevin Woods shared,
“With two years of consecutive 1,000+ new students to the district, we couldn’t be more impressed.”
How We Did It
Caissa conducted extensive research on the school district, current families, and prospective families to understand the perceptions and priorities present within the school district. Based on the findings, we crafted compelling messaging, communicated proactively in the community, and launched a ground team to interact directly with these families.
Within the district, we visited schools, homes, and events where students and their families gathered to implement recruiting strategies. We utilized phone calls, door to door visits, drop-off lines, school events, and charter school fairs to get our message to the families. In addition, Caissa leveraged community supporters and turned them into leaders and advocates for the school district.
“Our competitive advantage is the ability of our team to communicate effectively with your target audiences,” explained Adrian Bond, Director of Community Outreach. “It’s not just knowing where there are school-aged children in the district, but it’s knowing how to communicate to get them committed.”