Keeping Students
At the first sign of an outflow of students, we identify the catalysts for stalling or declining numbers, build effective outreach to students and the community, and implement a long-term plan to sustain enrollment numbers.
KEEPING your students has never been easier with our proven system
Caissa K12 has implemented strategies learned from political campaigns to be able to touch every parent through multiple vehicles of communication.
We've accomplished this by providing material to send home in backpacks, working pick up and drop off lines, and through digital ads.
Campaign Elements
Our Results
We were able to confirm that 1,356 of the 1,375 students were returning to the district the next school year in a highly competitive area. We tracked the individual names of each student and worked directly with the district to confirm all names returned the next school year.
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How We Did It
Caissa implemented strategies learned from political campaigns to be able to touch every parent through multiple vehicles of communication. We accomplished this by providing material to send home in backpacks, working pick up and drop off lines, and through digital ads. Caissa created individual landing pages so the parents could start the registration process before registration opened. This was put in place to keep the competition from getting the parents to commit before their neighborhood schools’ registration for the next year opened. The information collected from the landing pages were sent to the district so the registration department could follow up with the parents and guardians.