There are complex reasons why students and their families choose a traditional school district. But data like test scores and graduation rates only tell a part of the story of how they choose. The human tendency to be drawn to compelling stories and make decisions based on feelings means students gravitate toward schools that have strong cultures, or key attributes and offerings that speak to their uniqueness.

 

Your own compelling story is waiting to be told. Caissa’s team matches your district’s greatest strengths with decades of experience developing customized, research-based campaigns. Our proven methodology lets you know you are doing more than just marketing. 

 

While we offer several core services to our clients, we consider recruitment and retention campaigns to be holistic processes that involve teachers, families, the broader school community, and your entire leadership team. 

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We deliver more than a plan. We offer a strategically-minded team that is with you each step of the way to help execute it.