Professional Development Training
Exclusively for Public Schools
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Develop your team's soft skills in conflict de-escalation and customer service.
Specialist Certifications
Group and district discounts available.
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Customer Service Specialist
Front Office Staff
The Customer Service Specialist certification will give your front office team the tools needed to deal with difficult situations, de-escalate conflict, and harness effective relationships within the community.
Learn
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The 7 responses to a crisis and how to choose the correct response for the situation.
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Role-playing scenarios of disruptions that occur in front offices of public schools.
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The 3-21 message development process to connect in a clear simple manner
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Getting rid of bias in public schools.
Length: 5:00 hours (In-person or online)
Conflict Resolution Specialist
Teachers & Faculty
The Conflict Resolution Specialist certification guides teachers toward effective communication techniques with parents and other stakeholders that will recruit and retain students year after year.
Learn
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Role-playing scenarios of real-world, emotionally charged encounters with parents that typically occur in public school settings.
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Message development techniques to ensure effective communication with parents.
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Why learning styles don't matter.
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Best practices in conflict resolution.
Length: 5:00 hours (In-person or online)
Conflict Resolution Specialist
Principals
The Conflict Resolution Specialist certification provides strategies for public school administrators that de-escalate conflict and show advocacy to parents and other stakeholders in the community
Learn
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How to respond to crises and disruptions from a position of advocacy.
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Role-playing techniques principals can use to hire, train, and retain top talent.
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Messaging strategies to grow your school's reputation among parents and community stakeholders.
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Best practices in dealing with the media.
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How the competition recruits students.
Length: 5:00 hours (In-person or online)
*Expert certifications available through a more vigorous, in-person training. Participants must receive Specialist certification before participating.
“Great customer service and branding begins within.
And with Caissa’s external communications assistance, my team was able to dedicate more efforts toward our internal audience”
Dianne Foletto - Associate Director, Marketing and Strategic Communications
Round Rock ISD
The Customer is NOT Always Right!
But we sure do need them.
In the world of K-12 education, competition is at an all-time high. Millions of students leave public schools each year for charter and home schools. When families leave your school, so do the financial resources that make it possible to keep teachers, improve facilities and grow. From the nation's number one leader in traditional public school recruitment, The Customer is Not Always Right! But We Sure Do Need Them shows how interactions with difficult student families offer chances for incredible customer service. This book gives you exclusive insight and unconventional wisdom in communications strategy to build your public school's staff, student body and winning reputation. Buy the book
Only Morons Say "No Comment"
Is your business in crisis? Have you been attacked by the media? Do you want to fix the mess, but don’t know where to start? Only Morons Say "No Comment" is the best rulebook you’ll find on crisis communication. A crisis can be scary, confusing, and difficult to navigate, but after more than 15 years in the business, Brian J. Stephens has developed a straightforward list of rules for you to follow that will help you take the blinders off, make a plan, and win. By reading the whole book or even just a few sections, you’ll gain the knowledge you need to manage any complex situation.
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