CaissaK12 Icons Website-07.png

Professional Development Training

Developing public school professionals into communications strategists through interactive courses designed by the nation’s leader in student recruitment.

Are you prepared for the new competitive nature of public education?

Over the past decade, schools across the country have faced an increase in competition for students. No longer can districts simply educate the students, they must actively recruit students to their schools. Despite your school’s outstanding education, it still must develop a rigorous process to shine a light on its competitive features and actively recruit students in the district. 

 

At Caissa, our experience working with schools, governments, businesses and nonprofits for more than a decade is your advantage. We’ve created a toolkit for successful communications strategies to streamline your student recruitment and stay prepared for conflicts and crises that arise in our highly visible world.

CaissaK12Graphic-01.png

At CaissaK12 Academy, our experience is your solution.

CaissaK12 Academy is a specialized virtual learning experience that combines our comprehensive campaign expertise with our in-person, interactive workshops made to transform public school professionals into trained communications leaders. Designed with your team in mind, Academy courses mirror our hands-on curriculum and provide resources that game-ify lessons toward lasting, real-world application. Fun, fast and flexible, virtual classes capture the most relevant topics and powerful tactics for school teachers, office personnel and administrators.

 

At CaissaK12, we understand that you’re busy. We want to make our insight available to your team on-demand, so you can start growing student recruitment, and community trust today.

Key

  1. Evidence-based: success strategies from the nation’s number one leader in student recruitment

  2. Public school-specific: lessons tailored to the unique needs of traditional public school districts, which we serve across the country

  3. Gameology-inspired: courses interactive with engagement and impact in mind to maximize recall and application

Keynote Speeches

Brian J. Stephens has delivered hundreds of customized motivational keynote presentations and workshops across 20+ states.

 

He brings experience as a successful CEO and the Nation's leading Student Recruitment expert, to deliver takeaways that your team can implement today!

Training and development programs enhance employee performance, boost employee productivity, reduce employee turnover, and improve your district's culture. A well-trained team ensures problems are dealt with quickly and most importantly - handled in a manner that grows your team's reputation.  

From crisis training to dealing with difficult families to customer service training designed to help you recruit and retain your students  - Our customized programs are designed for your needs.  

Each of our training sessions uses gamelogy - a concept that forces active participation and ensures people actually learn vs. traditional lecture-style training programs.  In short - our training is active with the use of role-playing and problem-solving practice that simulates real-world issues.   

View Some Of Our In-person Training Courses

iStock-515264060 (1).jpg

Customer Service Training

This course focuses on best practices to provide excellent customer service to parents and other decision makers. The Customer Service Training will give your team the tools needed to implement policies that will harness effective relationships within the community. This course teaches communication techniques that will recruit and retain students year after year.

Learn

  • How to create a culture among your team that values recruiting students as well as the true value of keeping students long term

  • How to develop a rapid response team to deal with difficult situations before they get out of control.

  • The 7 responses to a crisis and how to choose the correct response for the situation.

  • Role-playing techniques used to determine message strategy

  • The 3-21 message development process to connect in a clear simple manner

  •  How to avoid potential land mine

Who Should Attend?
This curriculum is designed for any level team member that would be directly responsible for
dealing with parents and/or the community. This may include superintendents, district
leadership, department heads, communication teams, principals, teachers, and other district
leaders.
 
Length: 2:00 hours
iStock-1004109250.jpg

How To Deal With Demanding And Difficult Situations

As our curriculum focusing on best practices to keep your students, we have designed an interactive course that uses gameology techniques to teach your team how to best deal with people and stressful situations.

Learn

  • How to use role-playing techniques with your team to better manage demanding people.

  • How to build rapport quickly.

  • How to conduct your own interactive techniques that can be utilized with your team.

  • The 7 responses to a crisis and how to choose the correct response for your situation.

  • Tools and language to reset customer expectations and de-escalate your situation.

  • How to think strategically and tactically about each situation without bias and emotion.

Who Should Attend?
This curriculum is designed for your team members that have direct contact or communications with students, parents or caregivers. From your schools' front-line team to those that send out communications, the individuals with the most contact can best influence students and families to stay.

Length: 1:30 hours

iStock-1134030250 (1).jpg

How To Engage With Parents /Community

Parent/Community Training focuses on engaging with key stakeholders – your parents and community members. This course introduces your team to the basic concepts of and rationales for community engagement while emphasizing the most effective methods for implementing a parent and community engagement campaign.

Learn

  • Role-playing techniques used to determine message strategy

  • The 3-21 message development process to connect in a clear simple manner

  • Customer service 

  • Pivoting language to ensure message discipline

  • Determining communication vehicles

  • How to avoid potential land mines

Who Should Attend?
This curriculum is designed for any level team member that would be directly responsible for dealing with parents and/or the community. This may include superintendents, district leadership, department heads, communication teams, principals, teachers, and other district leaders. 
 
Length: 2:00 hours
iStock-1176848601%20(1)%20(2)_edited.jpg

How To Communicate With Your Board

Boards of Directors are essential to your districts’ success through staying both mission-focused and setting policies. They serve because your school district matters to them. As a result, every decision district leadership makes also matters to them. Board Communication Training walks through the crucial methods for district leadership to communicate effectively with the district’s Board of Directors. 

Learn

  • Determining message strategy

  • The 3-21 message development process to connect in a clear simple manner

  • Cultural alignment 

  • Pivoting language to ensure message discipline

  • Reporting results

  • How to avoid potential land mines.

Who Should Attend?
This curriculum is designed for high-level team members that would be directly responsible for interacting with the school board of directors. This may include superintendents, district leadership, department heads, and other district leaders. 
 
Length: 4:00 hours
iStock-1059661514 (1) (1).jpg

Crisis Simulator - How To Develop A Rapid Response

This advanced retention course teaches the fundamentals of great communications during a crisis or other disruption situation.  During this 2-hour course, we will fully embrace role-playing and complex scenario problem solving to teach you the fundamentals of communicating effectively during almost any type of crisis. 

Learn

  • How to develop a rapid response team to deal with difficult situations before they get out of control.

  • The 7 responses to a crisis and how to choose the correct response for the situation.

  • How to identify which audience(s) you should communicate with and what level of information they need.  

  • How to define the type of crisis and the appropriate level of responses, including when not to respond.

Who Should Attend?

This curriculum is designed for high-level team members that would be directly responsible for dealing with a crisis.  This may include: superintendents, district leadership, department heads, principals, and other district leaders. This course should also include your internal and external communication teams and other advisors, (such as your attorneys) that may be involved in any crisis response.

Length: 2:00 hours

iStock-1137088766 (1).jpg

Media Training 101

Media 101 focuses on the key drivers everyone dealing with the media must embrace. During this course, your team will develop personal presentation tools that will prepare and build their skills for communicating messages with maximum impact.

Learn

  • How to avoid common errors often made when dealing with the media. 

  • Point of contact protocol.

  • How to deal with reporters in hard situations

  • How to conduct on-camera interview test sessions.

  • The 3-21 message development process to connect in a clear simple manner.

  • Pivoting language to ensure message discipline.

  • How to avoid potential land mines

Who Should Attend?
This curriculum is designed for high-level team members that would be directly responsible for dealing with the media. This may include: superintendents, district leadership, department heads, principals, and other district leaders. This course should also include your internal and external communication teams.

Length: 2:00 hours

iStock-1138365810.jpg

How To Best Retain Students

This curriculum focuses on the best practices your school district should implement to keep your students.

This course focuses on communication techniques that will retain your students year after year. 

Learn

  • Best practices for email, video communications and social media that will connect with students and their caregivers.

  • How to create messaging and communications that are relevant to recently recruited students.

  • The top reasons students leave a district, and how to implement strategies to avoid these pitfalls.

  • 5 ways to connect and build trust on a budget.

  • How to create a culture among your team that values retaining students and the true value of keeping students long term.

  • How to get people to repeat your messaging as an army of supporters.

Who Should Attend?
This curriculum is designed for your team members that have direct contact or communications with students, parents or caregivers. From your schools' front-line team to those that send out communications, these individuals with the most contact can best influence students and families to stay.
 
Length: 2:00 hours

Speeches

With 25 years of experience as an established business strategist, public school district crisis manager, and attorney, Brian J. Stephens experience of leading district’s administration through their day to day communication issues and planning has allowed him to develop a one of a kind skillset to navigate change, anticipate obstacles and win under any circumstances.

Are you interested in learning from Brian? Give us a call or send us an email and let's get started.

901.522.1030 or Info@caissaps.com