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Knowledge Center

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The Customer is NOT Always Right!

But we sure do need them.

In the world of K-12 education, competition is at an all-time high. Millions of students leave public schools each year for charter and home schools. When families leave your school, so do the financial resources that make it possible to keep teachers, improve facilities and grow. From the nation's number one leader in traditional public school recruitment, The Customer is Not Always Right! But We Sure Do Need Them shows how interactions with difficult student families offer chances for incredible customer service. This book gives you exclusive insight and unconventional wisdom in communications strategy to build your public school's staff, student body and winning reputation. Buy the book

Only Morons Say "No Comment"

Every organization is vulnerable to a crisis.

Is your business in crisis? Have you been attacked by the media? Do you want to fix the mess, but don’t know where to start? Only Morons Say "No Comment" is the best rulebook you’ll find on crisis communication. A crisis can be scary, confusing, and difficult to navigate, but after more than 15 years in the business, Brian J. Stephens has developed a straightforward list of rules for you to follow that will help you take the blinders off, make a plan, and win. By reading the whole book or even just a few sections, you’ll gain the knowledge you need to manage any complex situation.

Buy the book

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Learn what parents think about your school district

Caissa K12 believes public schools are the blueprint to the future and aims to keep them alive and well. We’ve used our proven methodologies to become the nation’s leader in student recruitment for traditional public schools. One of our tools is our Annual Recruitment & Retention report. This poll reveals what parameters K-12 parents across the nation are using to determine their school choice.


Schedule a 10-minute consultation today!

Let us help evaluate and find the right solution for you.

Schedule a 10-minute consultation and see how Caissa K12 can help you today!

Read Our Case Studies

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