Knowledge Center
A Level Playing Field - Strategies To Ensure Public School Success
A 2035 Prediction For Public Education
This thought-provoking analysis explores two possible futures for public schools by the year 2035—one marked by positive progress, and the other by serious challenges. Brian J. Stephens examines critical issues such as widening achievement gaps, budget shortfalls, and increasing competition, while emphasizing the importance of restoring local autonomy in public schools. A key focus of the book is on the need for public schools to recruit and retain students, providing effective strategies to help public school districts remain competitive. The central theme underscores the importance of ensuring that public schools have a fair chance to thrive, especially amid growing school choice options and heightened competition. With actionable insights for navigating these challenges, Brian offers a roadmap to help public education leaders succeed in a rapidly changing landscape. This book is a must-read for educators, policymakers, and anyone invested in the future of public education.
The Customer is NOT Always Right!
But we sure do need them.
In the world of K-12 education, competition is at an all-time high. Millions of students leave public schools each year for charter and home schools. When families leave your school, so do the financial resources that make it possible to keep teachers, improve facilities and grow. From the nation's number one leader in traditional public school recruitment, The Customer is Not Always Right! But We Sure Do Need Them shows how interactions with difficult student families offer chances for incredible customer service. This book gives you exclusive insight and unconventional wisdom in communications strategy to build your public school's staff, student body and winning reputation.
Only Morons Say "No Comment"
Every organization is vulnerable to a crisis.
Is your business in crisis? Have you been attacked by the media? Do you want to fix the mess, but don’t know where to start? Only Morons Say "No Comment" is the best rulebook you’ll find on crisis communication. A crisis can be scary, confusing, and difficult to navigate, but after more than 15 years in the business, Brian J. Stephens has developed a straightforward list of rules for you to follow that will help you take the blinders off, make a plan, and win. By reading the whole book or even just a few sections, you’ll gain the knowledge you need to manage any complex situation.
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Learn what parents think about your school district
Caissa K12 believes public schools are the blueprint to the future and aims to keep them alive and well. We’ve used our proven methodologies to become the nation’s leader in student recruitment for traditional public schools. One of our tools is our Annual Recruitment & Retention report. This poll reveals what parameters K-12 parents across the nation are using to determine their school choice.
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